Baby Safety Month History

History of Baby Safety Month

Baby Safety Month was introduced by the Juvenile Products Manufacturers Association (JPMA) in 1983 with “Expectant Mother’s Day.” In 1986, the day was increased to a week of celebration of baby safety. In 1988, the official spokeswoman for the week was actress Jayne Kennedy.

In 1991, the weeklong celebration officially became a month. Throughout the early 90s, JMPA started engaging more retailers in BSM and urged them to market their safest products during this time. Each year a chosen retailer who marketed their safe products won JPMA’s award, and at the 15-year anniversary in 1998, the theme was safe sleeping practices and Babies R Us in Oxnard, CA was the winner.

By 2005, the advent of the internet had made baby safety information more accessible than ever. It was this year that JPMA first made their materials for retailers downloadable on their website. 

The state governments of California and Nevada became involved in 2009 when the Nevada governor provided a certificate of recognition acknowledging JMPA’s Certification week, and the California governor issued a resolution to observe Baby Safety Month. 

Safe sleeping practices again became the focus of Baby Safety Month in 2010. JPMA helped educate retailers and parents on safe sleeping practices from naptime to nighttime with a 5-city education and sleep product tour.

Through the 2010s, JPMA has increasingly offered baby safety information, toolkits, and certifications to retailers and parents who are concerned about the safety of the products used around their children. Their campaign changes its focus yearly, increasingly adopts a social media presence, and has won awards for their levels of public engagement.

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Founded by the Juvenile Products Manufacturers Association (JPMA) in 1983, Baby Safety Month (BSM) occurs every September and offers a great chance for parents and retailers to brush up on baby-proof safety standards and tips. Every year, JPMA offers toolkits to manufacturers, retailers, doctors, and parents to help educate them on childhood safety. Babies aren’t the only ones going through a huge learning curve in life – the rest of us often need to brush up on our skills in order to ensure no accidents occur.

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